Some thoughts on the recently concluded Entwistle murder trial in Massachusetts. A trial is the art of persuasion. Civil or criminal, jury or jury-waived, the same principles of persuasion apply. Generations of lawyers have spent their careers thinking about these principles, trying to understand, refine and apply them. The huge number of uncontrollable variables in a courtroom make trial persuasion an art rather than a science, but as in all competitive activities, even small advantages can increase your odds, so lawyers keep studying and trying. Some of the most basic principles of trial advocacy are well accepted by now. One of these is captured by the expression: “tell them what you’re going to tell them, tell it to them, and them tell them what you told them.” In a trial, this rule of advocacy applies most importantly to what lawyers call the “theory of the case.” Every experienced lawyer knows the persuasive importance of “primacy” (the first things the jury hears) and “recency” (the last things they hear). Simply put, people tend to remember the first and last things they hear better than the stuff in the middle. The principle of “primacy” is so important that many studies have found that jurors are inordinately influenced by the opening statement in a trial, and therefore most lawyers put particular effort into crafting their openings. Some jurors pay little attention to anything…
I am a founding partner at the Boston law firm of Gesmer Updegrove LLP. This blog focuses on my practice areas: IP, business and antitrust law, as well as any other topic (legal or otherwise) that strikes my fancy. I've also tried to make the blog (and my scribd.com page, below), a resource on practice in the Massachusetts state and federal courts.